︎︎︎ My Role - -
Art Director
Art Director
︎︎︎ Agency - -
Purple Cow 2017
Purple Cow 2017
RED EXPERIENCE
Red Experience launches a new positioning of Campari in Brazil, bringing art, music and sensations.
The Red experience campaign was designed to convey a unique, sweet and bitter sensation that you get when you drink Campari.
To bring real sensations to the brand's fan audience, the campaign was launched with a sensory event in the main capitals of Brazil.
