︎︎︎ My Role - -
Creative Director and Art Director
Creative Director and Art Director
︎︎︎ Agency - -
VMLY&R 2022
VMLY&R 2022
Correria
To celebrate the new generation that runs a lot to get there.
In 2022, besides crowning the soccer championship MVP,
Bridgestone also promoted donations to Gerando Falcões,
an NGO that supports youngsters throughout hundreds
of favelas in Brazil. That story was told in a 3 minutes
short film done with a real casting. No actors.
Even our voice-over was done by a real kid who dreams
of becoming a professional soccer player.
