︎︎︎ My Role - -
Creative Director and Art Director
Creative Director and Art Director
︎︎︎ Agency - -
VMLY&R 2023
VMLY&R 2023
The Gaming Cap
A device that makes deaf gamers feel 360º sounds.
Deaf people have always been excluded from a competitive gaming
experience. Because in-game audio is an essential multidimensional tool.
Without this, it's almost impossible to play in equal conditions.
That's why Dell, in partnership with Alienware, launched The Gaming Cap.
The first technology that allows deaf people to feel the gaming sounds
they can't hear.
By using this wearable tech, the deaf community's disability doesn't affect
their ability to game anymore.
This branded innovation connects a +300MM community not only with
Dell hardware but the entire gaming world. It is compatible with all gaming
platforms and major gaming franchises. Making Dell and Alienware lead
the gaming industry's mission of inclusion and empowerment.
Of course, using the core business of both brands: technology.